Project Goal
Create a presentation deck and assets that will be used to bring awareness to various audiences about volunteer opportunities with the American Red Cross. Each element should be consistent with the existing brand, The end goal is to have participants access the QR code and sign up for at least one opportunity.
Deliverables
Powerpoint Presentation - Pop Up Banner - QR Code Handouts
Presentation Composition Thumbnails
Custom Illustrated Icons Brainstorm
Design Decisions
Use of custom illustrated icons was the initial direction, but was ultimately replaced with high quality imagery so the viewer feels more connected with the American Red Cross brand and mission.
The wave border was created to represent how the American Red Cross responds to natural disasters, the donation of blood, and how volunteering is a smooth process.
Presentation Page 1
Presentation Page 2
Presentation Page 3
Presentation Page 4
Presentation Page 5
Presentation Page 6
QR code Handout Mockup
