Sunny Smoothie Drinks
A mock branding project for my dream drink company "Sunny Smoothie Drinks."
The project goal was to create a bold, colorful, and fresh brand that will stand out against competitors on social media and store shelves.
This project includes the design of a primary logo, sub-mark, color palette, and pattern. Each element was chosen intentionally to align with the brand's goals. These branding elements were applied to the website home page and an informational brochure.
BRANDING created with Illustrator
HOME PAGE created with Figma
BROCHURE OUTSIDE created with Indesign
BROCHURE INSIDE created with Indesign
BRAND PATTERN created with Illustrator
BOTTLE MOCKUP created with Photoshop
Salt Lake Community College
A mock rebranding project for Salt Lake Community College. The goal was to take the old design and refresh it with a new color palette, imagery and design elements. The purpose of these changes was to keep the brand cohesive across all platforms and media to create a more approachable aesthetic for students, future students, and alumni.
The new design elements were applied to email newsletters, social media, and a billboard design.
EMAIL OPTION 1 created with Illustrator
EMAIL OPTION 2 created with Illustrator
EMAIL OPTION 3 created with Illustrator
INSTAGRAM FEED created with Illustrator and Photoshop
BILLBOARD DESIGN created with Photoshop
I-80 Adventure
I've driven across I-80 from Utah to Nebraska more times than I can count! I wanted to brand a mock tourist experience for anyone driving across the Wyoming portion of I-80. The goal of the project was to encourage learning experiences by designing a nostalgic/vintage brand with a modern twist.
I based the color palette on the Wyoming landscape and added illustrated icons to bring in the personality of each location while also maintaining brand consistency. I applied the brand to postcard, poster, and punch card material.
